What happens to the data in my Standard Fields?

The short answer is nothing. 

We specifically built this application to display all of the Infogroup data into our Custom Object. You as the client will always have complete control over the Standard Object data. 

It is up to your Salesforce admin to choose if and when they map Infogroup data up to the Standard Objects

Users can create their own business rules using Workflow to map data from the Infogroup Object into their Standard Object.

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